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FMCG

Power branding, barriers in reach, economies of scale, global consolidation; these characterizes the FMCG industry. We have helped homegrown FMCG companies to meet MNC competition and even to beat them in chosen segments. We have played pivotal roles in mergers and acquisitions in the domestic FMCG industry. Our consultants can clinically analyze the core elements of a power brand and to develop models to emulate, enhance or kill brand value. We take pride in advising indigenous FMCG companies to venture off the shores of Sri Lanka successfully.

FMCG: The industry that never dies. The industry where MNC’s and Home-growns always co-exist. Our expert service inputs to FMCG industry includes:

Strategy and Organization

Brand strategy
Marketing plans
Channel strategy
Strategic planning
Brand centered organizational reforms
Product development strategy and institutional capacity building
Internationalization plans

Performance Improvement

Balanced scorecard
Retail performance tracking systems
Order to remittance information systems
Inventory control and logistics management systems
Product mix optimization models

Corporate Finance

Brand/Customer profitability analysis
Brand valuation and acquisition
Mergers and acquisitions
Product pricing decision support systems